Storytelling is an art, and there’s limitless ways to do it. One of our in-house specialties at Advanced Media is the art of telling stories through motion graphics. You may have heard this industry term before, and may even know how compelling they can be, but what ARE motion graphics? Motion graphics are defined as an animation with text as a major component. These can be used to communicate with the audience and add depth to the story. This term can be broad and confusing, but a motion graphic can include Virtual Reality, Augmented Reality, GIFS, 360 Degree Video, etc. They can be used to promote products or services, explain concepts, show tutorials, and more. Here are three ways that motion graphics can positively influence your story telling.
- They’re Captivating;
Motion Graphics grabs and captures our audience’s attention, just like watching a movie, we can’t help but respond emotionally to what we see on screen. Being captivated by these graphics is actually a biological response. Your audience will immediately empathize with the story written within the motion graphics. The impact of the motion graphics is within your beautiful visuals, exciting voiceover, and mood capturing music. This element is one of the most important when it comes to reaching your audience, because you must stand out from the crowd if you want your marketing to be effective. Audiences are way more likely to be engaged with your materials if they can’t help but react to it emotionally.
- They Illustrate Concepts;
Visual communication has proven to be the most effective way to teach or present information to your audience. In fact, visual processing is nearly instantaneous. Usually the simpler the message is that you’re trying to convey, the more likely it is to stick in your audience’s minds. Motion graphics can help simplify these messages, even if your message is complex to explain, and turn it into a well illustrated concept that your audience can follow quickly and easily, as well as retain. Original, organized, and aesthetically pleasing designs will resonate with your audience as well as grow your audience. With this powerful tool of drawing an audience with a simplified and clear message,
- Great for making impacts ASAP;
Most motion graphics run around 1-3 minutes long, and a complex concept or process can be explained within 20 seconds with animation. Motion graphics are great for telling a large amount of information in a small amount of time. A complicated process that might take around 1500 words to write down, could be shown visually in about 15 seconds. This is incredibly helpful for increasing brand awareness on social media sites and conveying information to busy scrollers as quickly as possible.
Motion graphics are more than just a “pretty” way to market, tell a story, or convey information. Motion graphics is a powerful tool that is utilized every day to tell information to a group of people in a concise way. a unique way to communicate with, reach and expand your audience. The possibilities are endless with animation and expand beyond anything you could ever film.
Check out some examples of our motion graphic work below.
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